Dr. Lawrence Lesperance

General Dentist

A top Miami Dentist making his patients smile

Dr. Lawrence Lesperance was born and raised in Coral Gables, Florida. He graduated from Columbus High School, earned his B.A. in Biology from Brown University, in the Ivy League, where he also played football and rugby. He earned his dental degree from Emory University. He completed a one year General Practice Residency in Advanced Dentistry at Mount Sinai Medical Center on Miami Beach, Florida. He also completed an Advanced Dentistry program at the prestigious Pankey Institute on Key Biscayne, Florida, and completed training program from the renowned dentist Dr. Peter Dawson on TMD and occlusion. He is certified in CPR, Nitrous oxide sedation and restoration of the following dental implant systems: Nobel Biocare, Straumann, Ha-Ti, IMZ, Frialit-2, Astra, Biomet 3-I, BioHorizons and Thommen.

He takes pride in staying current with cutting-edge dentistry by attending numerous hours of continuing education courses all over the country every year and has acquired the latest technologically advanced dental equipment. He is one of the few CEREC dentists in the area.

Dr. Lesperance has enjoyed practicing dentistry since 1986. In November 2006, after practicing for 18 years in South Miami, Florida, he purchased the dental practice of Dr. Norman Zarr and Dr. Jack Power and relocated his dental office in Coral Gables, Florida. Renovations of the beautiful Mediterranean 1962-built office are now complete. Dr. Lesperance is fluent in English and Spanish.

Dr. Lesperance has three daughters, Kaley, Kristine and Kourtney, and lives in Coral Gables, Florida. Dr. Lesperance enjoys traveling, running, biking, roller blading, ocean kayaking, swimming and occasionally competing in a local 5K or sprint triathalon race.

The Problem

South Gables Dental is extremely highly regarded in the dental industry in Miami, Florida, but was not getting enough consistent patients to grow his practice. This is because Dr. Lawrence was relying on word of mouth amd traditional methods almost exclusively, but not being found online where patients are searching for services like his.

The Solution

  • Web Design
  • Web Development
  • Copywriting
  • Search Engine Optimization


Without a strategy, it's impossible to succeed. The strategy started with understanding who South Gables Dental is and the unique service offerings and style of treatment they offer.

The next part of the strategy is to understand who South Gables Dental's patients are and what they need. This was done by talking with Dr. Lesperance and performing industry keyword research.

Finally, competitor research was performed. We researched the top dentists in the area and nationally. In this step, we found what was working well for Dr. Lesperance's competitors and implimented their strategies into our strategy.


Creating unique content on each page is necessary for building a strategy which allows patients find your dental practice. An effective copywriting strategy is well-researched and written in a way that both patients and search engines love.

We built a content strategy for each page and blog that helps further position Amy as the expert she is. Our copywriting also set the stage for our Search Engine Optimization strategy.

Because we wrote for on-page SEO best practices, Dr. Lesperance's patients can now find his website for many different topics that they search for.

search engine optimization

Dr. Lesperance decided to implement a SEO strategy to stand out from other Dentists in Miami. South Gables Dental’s new website was structured from the ground up with search engine optimization top of mind. This allowed Dr. Lesperance’s services and company to be found locally for a number of valuable keywords in Miami.

After implimenting a starter monthly SEO package, Dr. Lesperance’s practice has seen a large increase in organic traffic from Google as well as new leads calling in and sending messages for appointments.

Within 12 months, Dr. Lesperance’s SEO strategy propelled his business to being ranked highly for keywords locally and nationally and to new lead generation heights. The content we produced positions Dr. Lesperance as an industry expert and builds trust with her potential clients.

After Dr. Lawrence’s website was built, he started a 12 month SEO campaign. Dr. Lesperance's strategy targeted two main areas: Google Search listings and Google Map listings. In 12 months, Larry now ranks for over 650 keywords on Google – Important keywords like “gables dentist”, “coral gables dentist”, and many more of Coral Gable’s most competitive keywords. South Gables Dental’s previous site generated very little organic search traffic, he saw a huge jump of local searchers visiting her website. Larry’s Google Maps location was not being found very much by potential customers previously, but after 12 months of optimization 471 quality local leads brought new opportunities to Amy’s practice. Finally, Google Search yielded 267 quality leads, while previously his website was not generating many leads from Google. In total, over 700 quality, local leads were generated in South Gables Dental’s 12 month SEO campaign (These organic campaigns will continue yielding leads for many months and years for Larry’s dental practice in Coral Gables, Florida). Dr. Lesperance continues to use our SEO services as we’ve only scratched the surface of potential!


FAQ About Our Process

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