In today’s digital landscape, your website is typically the first interaction your patients have with your business. But how do they find your website? Search engine searches generate 51% of traffic to websites according to Search Engine Journal, while only 5% of website traffic is generated by social media. Here are some statistics that show why SEO is so important for your dental practice:
- 51% of all website traffic comes from search engines, with almost ¾ coming from Google
- 92% of searchers will pick businesses on the first page of search results
- 70% of customers visit a dental practice based on information they found online
- 63% of consumers primarily use a company’s website to interact with a business
- 30% of consumers won’t consider a business without a website
What is Dental SEO?
Many of our potential clients ask us "what is dental SEO?" The answer is pretty simple: Dental SEO is 1) the process of your website pages being ranked on Google and other search engines for keywords (or queries) that people are searching for and 2) The process of ranking your Google Business location to be found on Google Maps (and other search engine maps).
We focus mainly on Google search results and Google map results because a majority of the searches happen on their search engine. If you're not ranked highly in your city, you are missing out on hundreds of quality leads for your dental practice each year.
Why SEO Matters for Your Dental Practice
The whole purpose of dental SEO is to position your dental practice to be found by your potential patients and the things that they search for related to your services. Simply, dental SEO is an organic way to get new patients for your practice.
SEO matters for your dental practice because your patients use Google to find dentists in your city. Your top competitors are likely getting hundreds of leads each year from SEO. If you're not ranked for important searches in your city, you're losing business.
We view dental SEO as a competition. When your dental practice works with DentalX, we want you to be taking your competitor's market share of new patients. Dental SEO is the foundational marketing strategy used to grow your practice. Every other marketing tactic built out will compliment dental SEO.
How Does Dental SEO Work?
To understand how dental SEO works, we have to understand Google's goal. Google wants the best content at the top. Here is their words on how their search algorithm works:
"Google ranking systems are designed to do just that: sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for."
Dental SEO works by doing more than your rival dentists. Let's define what "more" looks like:
- Your dental website needs to be built with SEO top of mind. Here are just a few things your website needs:
- Your website needs to be secured by SSL
- Your website needs to be fast and easily navigable
- Your website needs to have pages built for each service
- Your website needs to have pages built for each location
- Your website needs high quality copywriting targeting important keywords
- You need to create content on your website targeting what your patients are searching for
- You need to make sure your Google My Business is fully optimized
- You need to build more quality backlinks to your pages than your rival dentists
- You need to build more quality citations to your business location than your rival dentists
There are quite a few more things your dental practice needs to take into account to be successful in dental SEO.
If you need help, we can help - we do this for a living! Contact us to discuss your strategy.
How Long Does Dental SEO Take?
Many companies promise different things. In our experience, a SEO strategy takes around 12 months to implement. In some cases, dentists see results in 4 to 6 months. It all depends on what your competitors are doing in your city. Some cities are much more competitive, and dentists spend lots of time and money on their strategy. In other smaller cities, dentists may not invest a high amount of time and resources into their dental SEO strategy.
For us, it doesn't matter whether you live in a small city or a large city - We can build a strategy that will bring you get new patients. Check out our dental SEO case study.
4 Benefits of SEO for your Dental Practice
Dental SEO has major benefits for dental practices who invest in these strategies. Let's review a few benefits:
Your Practice Grows
The most important benefit of dental SEO is that your practice grows. Patients who are searching for services just like yours can find your practice through a dental SEO strategy. Combined with other dental marketing strategies, SEO is a powerful tactic for growth.
Your Practice Gets More Social Proof
While bringing the right people to find your dental practice online is the main component of SEO, it's important to also build up your online reputation. This can be achieved by getting an army of positive reviews from your loyal customers. When You combine positive social proof with being found online, you get new patients.
Your Services Become More Thought Out
One of the side benefits of a dental SEO strategy (the process of creating a new website and ranking for keywords) that we've seen working with dentists is that they start to fully think out all of their service offerings. Writing things down is a powerful way to cement ideas into practice. We have seen many of our clients add to their current offerings or add completely new service offerings once they saw gaps in their services.
Your Expertise is Showcased
A dental SEO strategy can take the form of many things. Video, podcasts, and content are all forms of SEO strategy. Once our dental clients start thinking in terms of how their patients think, they start producing amazing content that showcases their high level of knowledge and expertise. One way to differentiate your practice is by showcasing your expertise and why your practice is different than Joe Schmo dentist down the street.
Types of Dentists We Build SEO Strategies for
General dentists have a large service offering for their patients, which make them perfect candidates for dental SEO services. We work with general dentists to help them get found by all types of patients searching for their services.
SEO for orthodontists is slightly different in strategy compared to a general dentist: There are much less services being offered. However, SEO for orthodontists is important because there are only a few service keywords in your city. If you don't rank for the main keywords related to orthodontics, you won't be found by your potential patients.
SEO for periodontists is an important strategy. While periodontists often get referrals from general dentists, there is still a high importance for being found on search results. There are hundreds if not thousands of searches going on in your city for periodontics related services. If you're not ranked, your competitors are taking your potential patients.
Like some of the other dental specialists, SEO for endodontists is important. While no one likes a root canal, it's important that your endodontic practice is ranked highly on Google for patients in need.
SEO for oral surgeons is valuable in bringing those with specialist needs to find your practice. Showcasing your expertise and being found is a great way to get new patients who need your specialized services.
Important keywords your patients are searching for related to Pediatric dentist is typically highly searched in cities around the United States. Because of this factor, SEO for pediatric dentists is important. Many parents search for the best pediatric dentists for their children, and Google is a top spot where these searches happen.
SEO for cosmetic dentists is important because like other dental specialists, there typically aren't too many services being offered. Your practice ranking for keywords like "teeth whitening" and "Invisalign" is highly important to getting new patients searching for your services.
We are a Top Dental SEO Company
We work with many different types of dentists and have the results to show we mean business. We would be more than happy to provide you with an honest overview of your dental practice and how our dental SEO strategy, combined with our other services, can grow, streamline, and protect your dental practice. We are your X-factor for increasing bringing you new patients, keeping your practice safe, and reaching your financial goals. Contact us to learn how we can help your dental practice!
When Dr. Lesperance first came to us, he did not know what to expect; he had never worked with a dental practice management company before. Dr. Lesperance is a very successful general dentist, but was building his practice mostly by word of mouth. He wanted to grow his practice for the long-term.
We started the process by showing him how his internet strategy stacked up against his top competitors in her city. We then created a website strategy that would not only look great but that would allow us to build a successful search engine optimization strategy that brought new potential patients to the South Gables Dental website.
After Dr. Lawrence’s website was built, he started a 12 month SEO campaign. Dr. Lesperance's strategy targeted two main areas: Google Search listings and Google Map listings. In 12 months, Larry now ranks for over 650 keywords on Google – Important keywords like “gables dentist”, “coral gables dentist”, and many more of Coral Gable’s most competitive keywords. South Gables Dental’s previous site generated very little organic search traffic, he saw a huge jump of local searchers visiting her website. Larry’s Google Maps location was not being found very much by potential customers previously, but after 12 months of optimization 471 quality local leads brought new opportunities to Amy’s practice. Finally, Google Search yielded 267 quality leads, while previously his website was not generating many leads from Google. In total, over 700 quality, local leads were generated in South Gables Dental’s 12 month SEO campaign (These organic campaigns will continue yielding leads for many months and years for Larry’s dental practice in Coral Gables, Florida). Dr. Lesperance continues to use our SEO services as we’ve only scratched the surface of potential!
“BartX Digital is doing an incredible job and we’re lucky to have them!” – Tara Auclair, Marketing Director, South Gables Dental
FAQ About Dental SEO
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