In today’s digital landscape, your website is typically the first interaction your customers have with your business. But how do they find your website? Search engine searches generate 51% of traffic to websites according to Search Engine Journal, while only 5% of website traffic is generated by social media. Here are some statistics that show why PPC advertising is so important:
- 51% of all website traffic comes from search engines, with almost ¾ coming from Google
- 92% of searchers will pick businesses on the first page of search results
- 70% of customers visit a business or make a purchase on information they found online
Dental PPC (Pay-per-click) advertising is a strategy used by many dentists to get patients quickly. While we recommend that you invest in a dental SEO strategy, a dental PPC management strategy can bring in patients while SEO works it's magic. With PPC, you pay to appear for important keywords to your business. A PPC campaign can be extremely effective because you only pay for when people click on your ads.
We typically recommend that dental practices implement a PPC strategy when they need leads quickly or when keywords are extremely competitive and are in the process of trying to rank for them through SEO.
What is Dental PPC Advertising?
PPC ads, or Pay-per-click ads, are paid ads that appear at the top of search results above the organic results. Previously, these ads were made to look like organic listings, but now they have a little tag that says “ad” to let users know that these are paid listings.
PPC ads work by the advertiser creating text ads with links to their important web page. Next, the advertiser selects important “keywords” or “key phrases” that they’d like their ads to show up for. During this process, the advertiser will need place a “bid” for placement they’d like to appear on.
Pricing differs dramatically depending on the industry. One of the major benefits of PPC advertising is that you only pay when someone clicks on your ads. If your PPC ad strategy is built well, the right people will click on your ads. One of the most amazing features of PPC ads is that these users clicking on your ad will have the intent, or desire to purchase your product or services.
For example, let’s say that you’re a dentist and you’d like to advertise in Charlotte. You could target people that type in “best dentist in charlotte”. You could also target the query “Dentist near me” and set GEO-parameters to only serve ads a certain distance from your location. Not only is this pretty cool but it’s extremely effective for driving new customers to your business!
Why Should a Dentist Get Dental PPC Management?
There are several reasons why dentists should consider PPC in complimenting their SEO strategy. Let's review a few:
Quality Leads Generated
One of the great benefits of dental PPC management is that your dental practice will generate quality leads and patients by people actually searching for your services. This is because Google pay-per-click is intent based, meaning, there's intention behind the searcher's queries. We can help create campaigns for your dental practice that target highly intentional potential patients.
With dental PPC, we have complete control of your campaign. We can start and stop campaigns quickly after they've been approved by providers like Google.
We can also control how your ad looks, whether it's text, graphics, or video in some cases.
We can also refine our campaigns to reflect what the data tells us is happening. For example, if we build a campaign and we see that no leads are coming in from ads running at 11 pm, we can halt showing your ads at 11 pm. This is all part of the dental PPC management process: Lowering the cost of your ads and increasing the number of leads and patients generated.
Get Almost Immediate Results
Another huge benefit of dental PPC management is that results can start almost immediately. Typically, the only caveats to that are how fast Google can approve scheduled ads.
Improvement in Business Knowledge
The data does not lie. You can gain incredibly valuable insights into your product or service positioning by seeing which ads run most effectively. The phrase “knowledge is power” could easily apply to the business knowledge you’ll receive from running dental PPC ad campaigns.
How Our PPC Management Process Works
Our PPC management services are tailored to your dental practice's unique needs. Whatever your goals are, we create a custom strategy for your business. The result are campaigns that drive conversions and traffic to your website. Here is the dental PPC management process we use:
- DISCUSS YOUR GOALS – Our team starts by discussing your goals. Because we know that no two dentists are the same, it’s important that we learn your business. We'll discuss your goals, your main services that you offer, and who your target patient is.
- BUILD A STRATEGY – After gaining insights from our discovery meeting and piecing together any important data, we’ll research important keywords to target.
- DEVELOPMENT – After we learn about your goals and build a strategy, our team will get to work on creating your campaigns and writing ads. We’ll use A/B testing to find the best performing ads for your campaign.
- MANAGEMENT – After developing your PPC advertising campaigns, our team will manage your campaigns by reviewing data to make intelligent decisions.
- IMPROVEMENT – The final step is continually improving your PPC ad campaigns. After we have data, we can make decisions to best optimize your campaigns. This process will lower costs and increase leads.
We are a Top Dental PPC Management Company
We work with many different types of dentists and have the results to show we mean business. We would be more than happy to provide you with an honest overview of your dental practice and how our dental PPC management strategy, combined with our other services like dental SEO, can grow, streamline, and protect your dental practice. We are your X-factor for increasing bringing you new patients, keeping your practice safe, and reaching your financial goals. Contact us to learn how we can help your dental practice!
When Dr. Lesperance first came to us, he did not know what to expect; he had never worked with a dental practice management company before. Dr. Lesperance is a very successful general dentist, but was building his practice mostly by word of mouth. He wanted to grow his practice for the long-term.
We started the process by showing him how his internet strategy stacked up against his top competitors in her city. We then created a website strategy that would not only look great but that would allow us to build a successful search engine optimization strategy that brought new potential patients to the South Gables Dental website.
After Dr. Lawrence’s website was built, he started a 12 month SEO campaign. Dr. Lesperance's strategy targeted two main areas: Google Search listings and Google Map listings. In 12 months, Larry now ranks for over 650 keywords on Google – Important keywords like “gables dentist”, “coral gables dentist”, and many more of Coral Gable’s most competitive keywords. South Gables Dental’s previous site generated very little organic search traffic, he saw a huge jump of local searchers visiting her website. Larry’s Google Maps location was not being found very much by potential customers previously, but after 12 months of optimization 471 quality local leads brought new opportunities to Amy’s practice. Finally, Google Search yielded 267 quality leads, while previously his website was not generating many leads from Google. In total, over 700 quality, local leads were generated in South Gables Dental’s 12 month SEO campaign (These organic campaigns will continue yielding leads for many months and years for Larry’s dental practice in Coral Gables, Florida). Dr. Lesperance continues to use our SEO services as we’ve only scratched the surface of potential!
“BartX Digital is doing an incredible job and we’re lucky to have them!” – Tara Auclair, Marketing Director, South Gables Dental
FAQ About Dental SEO
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