Join Other Savvy Dentists Growing Their Practice
It's highly likely that your top local dental competitors are getting new patients from the internet that could be going to your practice instead. In this free guide, we will teach you some of our top dental marketing strategies to grow your practice.
Learn Our Top Marketing Ideas to Grow Your Dental Practice
In this guide, we highlight real strategies we used to grow some of our psychologist, psychiatrist, and therapist clients.
Our “Best Marketing Strategies for Psychologists” whitepaper will provide you with proven marketing ideas to grow your practice. If you’re looking to launch your digital marketing strategy to find new clients, download the above whitepaper to learn how you can grow your practice.
In this whitepaper on the best marketing strategies for psychologists, we will cover the strategies below and how you can execute them:
Optimize Your Google My Business Page
There are two main areas new patients can find your practice. The first area is one of the easiest to set up. It will however, take a considerable amount of time to optimize, but it is well worth the investment. This strategy packs a HUGE punch by allowing your business to be found in Google maps and maps at the top of search.
Build a Professional Website
When you purchased or built your psychology practice, did you invest in the interior of your facility? Of course you did! You invested in a high quality waiting room, and a room that makes your patients feel at ease when they speak with you. First impressions make a big difference.
Your therapist website design is like your interior, and patients WILL absolutely judge it on how it looks and functions. In fact, 75% of people have judged a company’s credibility based on its website design.
In additional to how it looks, your psychologist website will need to make sure it includes the necessary technical enhancements that Google cares about.
Research Your Competitors’ SEO Strategies
You don’t need to recreate the wheel when it comes to starting your SEO strategy. In this section, we are going to review how your psychology practice can create a winning SEO strategy in your local city. For the purpose of this whitepaper, we will reference a free tool that you can use, Google Ads Keyword Planner.
Optimize Your Website for SEO
Building a website that looks good is only part of the battle. Make sure that you’re using a website company that has a thorough understanding of SEO. We run into clients often who have had a website built but once they are ready to start doing SEO, their foundation is not built correctly and not optimized at all. This requires additional time and resources to fix.
Set Up Analytics to Track Leads
One of the most important parts of any website strategy is to be able to track leads. We could have added this to the previous section, but we feel it deserves its own section. One of the simplest ways to track leads is to use Google Analytics, a free tool. Follow the simple formula we include in this whitepaper.
Start a Blog
Starting a blog is required if you’re looking to rise above your competitors. SEO is a marathon, not a sprint. The more keywords you rank for, the more opportunities your clients can find you in your city. In this whitepaper on the best marketing strategies for psychologists, we will discuss some reasons why you need to start blogging.
Get Listed in Relevant Psychologist Directories
In addition to optimizing your Google My Business listing, getting listed in directories is one of the most important things you can do to rank on Google Maps.
Aside from the hundreds (or even thousands) of traditional directories your business could be a part of, we’ve listed more than 30 psychologist directories your practice should join.
Connect with Your Customers on Social Media
Social media can be a fantastic tool to reach your customers and bring a personal touch many other marketing strategies can’t achieve. We’d recommend posting content at least 3 times a week on platforms like Facebook, Instagram, and Twitter. Facebook and Twitter will allow you to post links, so posting your blogs is a great way to provide valuable, authentic information to your clients. It will also help your SEO strategies by sending “social signals” when your clientele like and share your posts.
Advertise on Google Ads
While SEO is an amazing marketing strategy to implement, it does take time and a lot of effort to work effectively. We recommend using Google Advertising to compliment your SEO efforts in the near term while you build out your SEO strategies.
Ask Patients for Reviews
While getting found via SEO, Advertising, and Social Media is a big part of our psychologist marketing strategies, having positive reviews is vital to clients choosing your practice. We recommend that you create an internal strategy on your team to ask for reviews from your patients on Google or Yelp to start. It’s important that your clients give your psychology practice 4 and 5 star reviews.
Create an Email Marketing Strategy
An email marketing strategy can be helpful to your business in many ways. According to medcitynews.com, over 90% of adults want better email communication from their doctor, and similarly their psychologist. In this best marketing strategies for psychologists whitepaper, you’ll learn 7 email strategies.
In this guide, we walk you through step by step how you can grow your psychology practice with some of the best psychologist marketing strategies out there.
Need Help Executing These Dental Marketing Strategies? We are a Top Dental Marketing Agency
After reading our “Best Dental Marketing Strategies” whitepaper, you now have a few of our go-to strategies to get new patients for your practice. But, executing your digital marketing strategy is not an easy or quick task. It requires time, consistency, and creativity to execute the necessary pieces to be successful against the other top psychologists in your city. If you don’t have an experienced digital marketing employee, we’d be thrilled to help you grow your practice. Contact us to learn how we can help!
Many dentists we speak to have relied on referrals to grow their business. While referrals are certainly important, they can be very inconsistent and can leave you struggling to gain traction and grow your dental practice.
Internet marketing is the solution to growing your dental practice. But not just any internet marketing strategy will make the cut. After years of refining our process, we use a proven method to grow our client's private practices. Here are a few of our tactics you'll learn in this whitepaper:
- Optimizing Google My Business
- Building a Website Strategy
- Search Engine Optimization
- Google Analytics Setup
- Creating Content
- Social Media Marketing
- Google Ads
- Email Marketing Strategies
When Dr. Lesperance first came to us, he did not know what to expect; he had never worked with an internet marketing agency before. Dr. Lesperance is a very successful dentist in Miami, but was building his practice almost entirely by word of mouth. He wanted to grow his practice for the long-term.
We started the process by showing him how his internet strategy stacked up against his top competitors in her city. We then created a website strategy that would not only look great but that would allow us to build a successful search engine optimization strategy that brought new potential patients to South Gable Dental's website.
After Dr. Lawrence’s website was built, he started a 12 month SEO campaign. Dr. Lesperance's strategy targeted two main areas: Google Search listings and Google Map listings. In 12 months, Larry now ranks for over 650 keywords on Google – Important keywords like “gables dentist”, “coral gables dentist”, and many more of Coral Gable’s most competitive keywords. South Gables Dental’s previous site generated very little organic search traffic, he saw a huge jump of local searchers visiting her website. Larry’s Google Maps location was not being found very much by potential customers previously, but after 12 months of optimization 471 quality local leads brought new opportunities to Amy’s practice. Finally, Google Search yielded 267 quality leads, while previously his website was not generating many leads from Google. In total, over 700 quality, local leads were generated in South Gables Dental’s 12 month SEO campaign (These organic campaigns will continue yielding leads for many months and years for Larry’s dental practice in Coral Gables, Florida). Dr. Lesperance continues to use our SEO services as we’ve only scratched the surface of potential!
“BARTX DIGITAL IS DOING AN INCREDIBLE JOB AND WE’RE LUCKY TO HAVE THEM!” – TARA AUCLAIR, MARKETING DIRECTOR, SOUTH GABLES DENTAL
Dental Practice Marketing FAQs
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