If we summed up the most asked question that psychologists and therapists have asked into one question, it would be something like this: “Now that I’ve finished my website, how do I get new clients for my private practice?” It’s almost like clockwork! At this point, we have to provide a soft response like this: “We’ll need to take a look at your website.” Your website is crucial to your private practice’s marketing success. In this guide, you’ll learn our top therapist website ideas and 9 actionable steps to build your best therapist website design; a website that will set you up to be successful for years to come!
What will I learn in Your Dental Marketing Guide?
In this guide, we discuss the process we typically go through with clients when building out their website strategies.
Our “Dental Website Guide” whitepaper will set the foundation for marketing your dental practice. Without a well built, strategic website, you won't succeed in SEO and other marketing activities.
In this guide you will learn:
How to Build a Brand
The word "brand" is kind of a fluffy term to most dentists. However, there are actionable steps you need to take in building your brand before creating the very best dental website design. We will review 6 components of your brand strategy including:
- Your Purpose
- Your Positioning
- Your Promise
- Your Beliefs
- Your Personality
- Your Look
How to Perform Research
In your pursuit of creating your best dental website, chapter 2 will focus on researching your specific industry niche(s) and then researching your top competitors locally (and sometimes it might make sense to look at nationally). Here are some reasons why research is important in creating the best dental website design possible:
- It's important to know which services you should focus on most
- It's important to find out what types of questions your target patients are searching for in each service you'll offer
- It's important to know the strategies your top local dental competitors are implementing
- It's important to know how strong your competitors are in terms of content strategy, domain authority, and how visually impressive their website appears
How to Create a Strategy
In chapter 3, we will highlight how you can create a website strategy in your pursuit of building the best dental website design. This includes:
- Organizing the Data
- Mining for Gold
- Putting it All Together
How to Choose Your Domain, Host, And Website Platform
In chapter 4, we will be discussing some very important aspects that can help you create the best dental website design possible. This includes choosing a domain name, a hosting platform, and a website platform.
How to Design Your Website
The design and aesthetic of your website is very important in creating the best dental website design possible. When you purchased or built your dental practice, did you invest in the interior of your facility? Of course you did! You invested in a high quality waiting room, and top quality dental technology. First impressions make a big difference.
Your website is like your interior, and patients WILL absolutely judge it on how it looks and functions. In fact, 75% of people have judged a company’s credibility based on its website design.
In this section, we will discuss:
- Creating a Color Pallet
- Creating a Great User Experience
- Making it Look Professional
How to Perform Effective Copywriting
Great copywriting is critical to rank on search engines, using a practice called "search engine optimization." When writing copy, it is crucial to follow best on-page SEO guidelines. In this dental website guide we will teach you basic on-page SEO principles, as well as important writing principles like:
- Writing With a Purpose
- Targeting Your Patients
- Adding Value
- Creating Original Work
- Writing With Your Unique Voice
How to Connect 3rd Party Tools
3rd party tools are an essential part of any website. In this guide we will discuss tools like:
- Google Tag Manager
- Google Search Console
- Google Analytics
- Marketing Automation / CRM
- Scheduling Tools
How to Track Website Visitors and Leads
One of the most important parts of any website strategy is to be able to track leads. In addition to being able to see which source your leads came from, you can pull out valuable information about those who contact you or call you.
One of the simplest ways to track leads is to use Google Analytics, a free tool. We will teach you the formula how you can easily do this.
How to Start Marketing
After you've gone through each of the above steps, you're now ready to start marketing your dental practice! Here is a high level overview of your marketing options that we use to grow our dental clients' practices: You can also visit our dental marketing strategies whitepaper for a more robust view of internet marketing.
Need Help Building Your Dental Website? We are a Top Dental Website Agency
After reading our free “Dental Website Guide” whitepaper, you now have the process we use to build dental websites. Your marketing strategy is only as strong as your foundation. If you need help building your foundation, we'd be honored to speak with you. Contact us to learn how we can help!
Many dentists build or hire a dental website design company to build their website without a strategy. This can be a costly mistake that will require a complete rebuild, or at least major work needed to build out a digital marketing strategy.
In our dental marketing guide, we will review all the parts of a website that will enable your dental practice to be successful marketers. Here are a few of our tactics you'll learn in this whitepaper:
- Building a Brand
- Performing Research
- Creating a Strategy
- Choosing Your Domain, host, platform
- Designing Your Website
- Connecting 3rd Party Tools
- Tracking Website Visitors and Leads
- Starting Marketing Strategies
When Dr. Lesperance first came to us, he did not know what to expect; he had never worked with an internet marketing agency before. Dr. Lesperance is a very successful dentist in Miami, but was building his practice almost entirely by word of mouth. He wanted to grow his practice for the long-term.
We started the process by showing him how his internet strategy stacked up against his top competitors in her city. We then created a website strategy that would not only look great but that would allow us to build a successful search engine optimization strategy that brought new potential patients to South Gable Dental's website.
After Dr. Lawrence’s website was built, he started a 12 month SEO campaign. Dr. Lesperance's strategy targeted two main areas: Google Search listings and Google Map listings. In 12 months, Larry now ranks for over 650 keywords on Google – Important keywords like “gables dentist”, “coral gables dentist”, and many more of Coral Gable’s most competitive keywords. South Gables Dental’s previous site generated very little organic search traffic, he saw a huge jump of local searchers visiting her website. Larry’s Google Maps location was not being found very much by potential customers previously, but after 12 months of optimization 471 quality local leads brought new opportunities to Amy’s practice. Finally, Google Search yielded 267 quality leads, while previously his website was not generating many leads from Google. In total, over 700 quality, local leads were generated in South Gables Dental’s 12 month SEO campaign (These organic campaigns will continue yielding leads for many months and years for Larry’s dental practice in Coral Gables, Florida). Dr. Lesperance continues to use our SEO services as we’ve only scratched the surface of potential!
“BARTX DIGITAL IS DOING AN INCREDIBLE JOB AND WE’RE LUCKY TO HAVE THEM!” – TARA AUCLAIR, MARKETING DIRECTOR, SOUTH GABLES DENTAL
Dental Practice Website FAQs
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